I’m a writer and strategist with 10+ years of experience.
Services
I help ambitious companies communicate more effectively.
Getting your message across can be tricky — especially when you’re marketing a complex or unfamiliar product. Here’s how I can help.
Messaging
Putting together the building blocks for talking about what you do. Clear, simple frameworks anyone on your team can use.
Sample deliverables
Brand narrative
Message pillars
Voice guidelines
Content strategy
Mapping out what to say where throughout the customer journey. Detailed instruction manuals for channel owners and creatives.
Sample deliverables
Email touchpoints
Redesigned page flows
Customer service scripts
Copywriting
Bringing your strategy and messaging to life in any context, from OOH to onboarding. Carefully suited to purpose, always on brand.
Sample deliverables
Website copy
Marketing emails
Campaign concepts
From a client
“Not only does Ray have the rare ability to zoom out and see things from a 10,000 foot view, he also excels at rolling up his sleeves and getting in the weeds to solve problems. This extends to his softer skills, too: Ray is a natural at presenting to executives and fits in seamlessly with your team to drive projects to completion. I can’t recommend him highly enough.”
Andrew Lontos
VP, Customer Experience, Fetch Pet Insurance
