https://www.raymondsultan.com/home daily 1.0 2024-04-03 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/761378aa-b55f-40c7-8e7f-a36d39b989e2/RS_hero_headshot.jpg https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/70c71699-04f9-4d40-9102-29fd6499fd7a/bullseye.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/0c3b0bf1-e410-4d78-a105-e3692dba03fb/cubes.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/17e05577-afc7-49e1-b5be-2a55b2e64fd7/map.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/4064f29a-a8d4-4c58-94f8-d6dd7cf6610f/Andrew+Lontos+Headshot https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://www.raymondsultan.com/casestudies daily 0.75 2024-03-28 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/38ad77a8-b7ad-464b-a205-442f872fc3ae/ArrowRight.png https://www.raymondsultan.com/contact daily 0.75 2024-04-02 https://www.raymondsultan.com/about daily 0.75 2024-07-30 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/d866f2b0-5847-4253-8df8-e38ed3bb7259/Raymond+Sultan+Headshot https://www.raymondsultan.com/wonder-case-study daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/60acf9d1-016f-4f03-8b13-e1db86830406/raina+headshot+1.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/64c1c616-a95c-4547-b8d6-3e3a30d0a1f4/wonder_1.jpg Wonder Case Study The brand persona was written to anchor the voice in a shared sense of what Wonder was all about. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/570f5f24-24d5-4c77-8d14-1730ee6f8558/wonder_2.jpg Wonder Case Study To make the brand voice easy to reproduce, I documented the types of writing it was made of. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/a778fdfb-3bba-454d-bf6b-05d2dcff1de4/wonder_3.jpg Wonder Case Study The guidelines included clear instructions for copywriting, with plenty of rich examples. https://www.raymondsultan.com/fetch-case-study daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/4064f29a-a8d4-4c58-94f8-d6dd7cf6610f/1551455976232.jpg https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/6de51c68-e970-49b3-a5f6-4f5a7046fb00/fetch_1.jpg Fetch Case Study To capitalize on high intent, the confirmation and app marketing emails featured prominent CTAs. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/bb9b608b-6bb4-441b-a500-eab182e1314c/fetch_2.jpg Fetch Case Study When in-depth explanations were needed, I was careful to be as clear as humanly possible. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/73a9602d-0b51-4fcb-a27a-8cd9cf944339/fetch_3.jpg Fetch Case Study Once the waiting period was over, our focus shifted to educating new customers on the claim process. https://www.raymondsultan.com/jet-case-study daily 0.75 2024-04-03 https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/242675e6-bab0-4896-89f2-30464edd2482/image+1.png https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/0e243ad8-f829-4852-890d-bcf50897c530/jet_1.jpg Jet.com Case Study The rush of short, quick sentences was designed to evoke the anxious energy of holiday shopping. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/23361884-ff20-4a0c-bf5b-e209f05d2bba/jet_2.jpg Jet.com Case Study Brand awareness was still low, so every ad built to the crescendo of a call to action containing our URL. https://images.squarespace-cdn.com/content/v1/65145facc94f056d64a26338/36851245-508f-4bcd-9894-4aa6fc128b1e/jet_3.jpg Jet.com Case Study To make the campaign feel local, I wrote from the perspective of a harried New Yorker. (Which I was.)